Channels & inbox
Campaigns
A campaign is a broadcast to many people on one channel, WhatsApp, email, or SMS. All three share the same five-step flow.
The five steps
- 1DetailsName the campaign.
- 2AudiencePick individual contacts, everyone with a tag, or CRM leads by tag / source.
- 3ContentChoose a template (WhatsApp/SMS) or a template/subject and body (email).
- 4ScheduleSend now, schedule for a date and time, or save as a draft.
- 5ReviewConfirm the audience and see a credit cost preview before sending.
How sending works
Sending runs in the background in batches, so a large list does not block you. The campaign detail page shows a live progress bar and per-recipient status, and lets you retry failed recipients, cancel, or send to one person. Credits are charged before each send and refunded automatically if a send fails. Drafts skip the credit check until you actually send them.
Per-channel notes
| Channel | What to know |
|---|---|
| Only approved templates can send; others save as drafts. Uses a Hello World template for test sends. | |
| Tracks delivered / opened / clicked / bounced / complaints, and adds an unsubscribe footer. | |
| SMS | Sends in batches of 50 and skips opted-out contacts; shows carrier delivery status. |
Credits
Every channel draws from the same credit pool at its own per-message rate. See Plans, credits & top-ups.